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小红书发布金融生态公约：非法荐股、伪造资质、违规导流等被禁止
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小红书发布金融生态公约：非法荐股、伪造资质、违规导流等被禁止
发布时间：2026-09-15 19:16:03
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小红书发布金融生态公约：非法荐股、伪造资质、违规导流等被禁止
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<article><section data-type="rtext"><p>【环球网科技综合报道】9月15日，小红书首份《社区金融生态公约》在其金融生态治理开放日上发布。公约对社区鼓励的专业内容和非法荐股等八类禁止内容做了明确划分，同时对平台上金融营销行为做出规范。</p><p>“小红书社区倡导真诚分享，在金融领域，真诚分享的前提，是专业与合规。”小红书副总裁许磊在治理开放日上发言称，“这份公约要求的不仅是平台中的创作者和机构伙伴，更对平台自身的治理精准度、专业性提出了更高要求。”</p><p>自年初小红书启动金融生态专项治理工作以来，近半年，针对非法荐股、伪造资质、非法跨境投资营销导流、违规保险营销等内容，共处置违规笔记超过101万篇、违规账号15.7万余个、违规评论超过477万个。</p> <adv-loader __attr__inner="7004636" __attr__style="width: auto;position: relative;float: left;border: 1px solid #ebebeb; padding: 20px;overflow: hidden;margin: 10px 30px 40px 0;"></adv-loader> <p>处置量扩容的态势与社区金融活跃度激增的趋势保持一致，据悉，金融内容活跃度近两年在小红书社区有大幅增长。近两年，金融用户日活增长65%，金融相关搜索次数大幅提升314%。社区用户对金融感兴趣程度加深且呈年轻化趋势，40岁以下金融兴趣用户占比超70%，小红书成为金融知识投教、科普的重要场域。（古雨）</p></section><img src='/image/162501-0' alt='小红书发布金融生态公约：非法荐股、伪造资质、违规导流等被禁止'> </div> </div> <div class="newshowbox_r"> <div class="newshowbox_r_t c"> <div class="newshow_pjs"> <div class="newshow_pjs_fx"> </div> </div> <div class="newshow_back"> <a href="javascript:history.back(-1);">返回列表</a> </div> 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