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领完就跑！Epic 成玩家 “免费游戏领取站”，Steam 才是归宿

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领完就跑！Epic 成玩家 “免费游戏领取站”，Steam 才是归宿

发布时间：2026-04-14 11:00:03

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<article><section data-type="rtext"><p>【环球网科技综合报道】4月14日消息，据TechPowerUp报道，有关全球PC游戏分发平台竞争态势近日引发关注。据相关信息显示，Epic Games旗下游戏商店自推出以来，通过免费游戏发放、促销活动等方式吸引大量用户，不过平台用户留存仍面临挑战，而行业主流平台Steam则持续保持用户规模增长态势。</p><p><i class="pic-con"></p><p>Epic Games于2018年推出游戏商店，旨在参与PC游戏分发市场竞争。凭借免费游戏、优惠活动等运营手段，该平台实现用户数量的阶段性增长，目前PC端月活跃用户已达7800万。不过据该公司前员工透露，平台用户数多在免费游戏活动期间短暂冲高，活动结束后不少用户回流至其他平台，多平台切换的操作成本、平台服务体验等因素，影响着用户长期留存效果。</p>
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            <p>与之形成对比的是，Steam平台用户规模稳步攀升，近期同时在线玩家数突破4231万，刷新历史纪录，日均同时在线用户峰值已与Epic Games Store月活用户规模相当。（纯钧）</p></section><img src='/image/154080-0' alt='领完就跑！Epic 成玩家 “免费游戏领取站”，Steam 才是归宿'> </div>
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